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Sicurezza | 15 – 17 Nov 2017


Location: Fiera Milano, Rho, Milan, Italy

What is Sicurezza?

Sicurezza is a world renown tradeshow which aims to showcase all the new trends & developments with regard to security & fire prevention. This tradeshow occurs every two years.  Key focus for business is as follows: convergence, solutions & internationalizations.

Exhibition Categories for Sicurezza

  • Anti-intrusion and Burglary Systems
  • Crime Prevention
  • Cyber Security
  • Fire Prevention
  • Integrated and Intelligent Buildings
  • Lamps and Lights Safety
  • Security and Automation for high risk business
  • Security for valuables, documents and information – Intelligence
  • Service Activities

Target market for the trade show: 

  • designers
  • distributors
  • security and electrical systems installers
  • system integrators
  • security managers working in large-scale companies and on extensive sites
  • risk managers working in large companies, in large-scale distribution and on extensive sites
  • computer technicians and IT managers
  • networking/ telecommunications consultants
  • final users (banks, points of sale and large-scale distribution)
  • the public administration and local authorities
  • institutions
  • the forces of law and order

Statistics & Analysis of Sicurezza

Exhibitors= 23% increase from the last two trade shows

Visitors= 26% increase from the last two trade shows


  • The majority of the visitors are from Europe, making this a key opportunity for SA visitors to develop channels and links with key business associates.
  • Given that only 7% of the visitors are from Africa, this serves as an opportunity for SA organisations to go there as both exhibitors and visitors.

Benefits of attending Sicurezza

Benefit 1

You keep up with leading innovation & technology

Benefit 2

Based on feedback from trade show visitors, you can develop new ideas for your company or for your products

Benefit 3

As a buyer or delegate, you will have the opportunity to import new merchandise or technology, leading to improved market stance and profitability

Benefit 4

As a buyer or delegate, you will be able to find new product uses or benefits

Benefit 5

Should your company be global, this provides you with the opportunity to analyse your competitors and gaps in the market.

Benefit 6

As an exhibitor, there is added marketing incentive due to additional media coverage (should your display be a trend setter)

Benefit 7

Trade shows provides the opportunity for strategic partnerships & alliances to develop with  suppliers or buyers.

Benefit 8

This is an opportunity for delegates to have fun & even treat this as work combined with team building.

For Fire Prevention Companies

  • Improved fire prevention technology will secure individuals business and organisation
  • Leads to to minimized damage & cost resulting from fire damage.
  • The water scarcity in SA creates the demand for new innovations in fire prevention that do not require water. 
  • This makes Security Essen an excellent opportunity to find new methods & prevention techniques for fire prevention. 

For companies that deal with counter-terrorism

  • A growing threat for SA is terrorism
  • US embassy & British embassy continuing to highlight that SA can’t manage such a threat 
  • Is vital organisations to have their own mechanisms and methods in place
  • Makes tradeshow applicable to all high profile organisations.

For company that deal with anti-theft systems and solutions 

  • A continuous economic decline in SA means increased poverty, thus increasing theft. 
  • Is crucial for organisations to increase security
  • Thus Security Essen is applicable for both a learning curve and to discover new technology.

You cannot afford to miss out on this!

  Contact Us to Attend

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