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Host | 20 – 24 Oct 2017


Location: Fiera Milano, Rho, Milan, Italy

What is Host?

Host is a professional B2B trade show that aims to showcase new trends & developments within the hospitality industry. Now in its 40th edition, the show has established itself as the leader in the Ho.Re.Ca, food service, retail, mass distribution channel and hotel industries.

Exhibition Categories at Host

Food Service Equipment

Accessories, equipment, fixtures, machines and refrigeration

Bar & Coffee Machines

Vending, accessories, machines, equipment, beverage

Bread, Pizza & Pasta

Accessories, equipment, fixtures, machines, raw materials and products

Coffee & Tea

Raw materials and products

Furniture & Tableware

Decor and furnishing solutions for restaurants, pizzerias, bars, bakeries and gelato parlours by world-famous architects and designers

Gelato & Pastry

Semi-finished products, machinery, displays, accessories and refrigerated counters

Miscellaneous Supplies & Services

Services, promotions, supplies and laundry cleaning

Analysis of Host

From the number of exhibitors, we see that the majority of the exhibitors emphasize on the following categories:

  • Bar, Coffee Machines & Vending
  • Bread, Pizza & Pasta
  • Coffee & Tea
  • Food Service

The categories above are in high demand and serves as an excellent opportunity for South Africa to present their innovations in these categories.  Key SA manufacturers have the opportunity to showcase their innovation, gain new ideas, develop strategic partnerships for internationalisation & the opportunity to measure quality standard and product development/design.

This also serves for an opportunity for SA to focus more on the categories which have little emphasis due to minimal competition and opportunity for excellent internationalisation.

These categories include but not limited to:

  • Media
  • Furniture & Tableware
  • Miscellaneous Supplier & Services

Benefits of Attending Host

Benefit 1

You keep up with leading innovation & technology

Benefit 2

Based on feedback from trade show visitors, you can develop new ideas for your company or for your products

Benefit 3

As a buyer or delegate, you will have the opportunity to import new merchandise or technology, leading to improved market stance and profitability

Benefit 4

As a buyer or delegate, you will be able to find new product uses or benefits

Benefit 5

Should your company be global, this provides you with the opportunity to analyse your competitors and gaps in the market.

Benefit 6

As an exhibitor, there is added marketing incentive due to additional media coverage (should your display be a trend setter)

Benefit 7

Trade shows provides the opportunity for strategic partnerships & alliances to develop with  suppliers or buyers.

Benefit 8

This is an opportunity for delegates to have fun & even treat this as work combined with team building.

Take the opportunity now!

  Contact Us to Attend

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